Logos and graphic art

Graphics tonygrainger.com

 

Vinyl wrap for hulls and graphic elements for brochure and web pages RAW30 trailerable trimaran.

The vinyl wrap was approved and applied as I designed it and it looked fantastic on the boat when it was new. The floats were totally covered in the wrap. After some use the outboard hull sides started to show rub marks here and there where they had been bumped or scuffed against something. These marks were patched over with spare pieces of vinyl but it stated to look a little tacky after a while.

My own preference for future projects would be to have the wrap cover a smaller portion of the hull - maybe just 20% to 30%.

 


 

 

Anyone who's been around multihulls for a while will probably recognise this one. I guess it must have been circa 2000/2001. The logotype was created by drawing many "Raiders" very quickly with a real brush and real ink on paper and finally choosing the best one. I then photographed it and photoshopped it to get the yellow and purple drop shadow logo that was widely used at the time.

However I took a liking to the red version I saw later on Roger Overell's Raider One Design and stole his idea for this image.


raw brush graphic tonygraingerdesign

 

 

Proposal for Logotype for Raw Trimaran. I liked this image for it's gestural simplicity and suggestion of motion, but it didn't really fit with the feel I wanted for the boat and I never submitted it for consideration.

Unlike the Raider logo above this one was created on a Wacom Intuos tablet in Sketchbook Pro. Much less mess to clean up!

 

 

 

Logotype for the Raku cats. Probably 2009 or 2010. I don't remember where the inspiration for the face came from but the name resonated with a lot of the Japanese design I was studying at the time. I hope I didn't steal it!! Hmmm…three "R" names in a row - must something in that?

Logotype and graphic for web site background banner and brochures for Rocket Factory Trimarans, 2014

Logotype for Airplay Trimarans

Just for the record here's the original logo used on The Design File and letterheads in the early 1990's. The colours in the line work are a bit washed out here. Several versions of the logo were used over the years (by me and by a few other people who must have thought it looked pretty cool) but it started to looked dated when square top mains became de rigueur. 


Ok I give up! It's 2016. (well it was then).The digital age is here. Netflix did a pretty good job of their rebrand in mid 2016 (anyone know who the agency was?) and I thought yeah we can do something like that. We need to be able to produce artwork that can be readily diced, spliced, cut and shut, trimmed and shimmed and shaped to make a graphic that will brand your page on an Apple Watch or be gloriously spread across you biggest spinnaker - and people will still recognise who it's speaking for.  

Two key words; simple and adaptable. Move the elements around, take them out, give some colour, whatever it takes. So far seems to be working pretty well. I just need a nice boat to try it out on the spinnaker.

This one's not quite there yet. It's the graphic for the new 8.5m Livewire Sports Cat and a possible 40'er in the pipeline. Sometimes I need to put it away and come back to it with fresh eyeballs and this one's already gone through a few cycles of that routine. Helvetica Neue light italic maybe? Now that would be easy but we want to see a bit of life in this one don't we? This one's on the Wacom Tablet.