Not just what it looks like

''Most people make the mistake of thinking design is what it looks like,'' says Steve Jobs, Apple's C.E.O. ''People think it's this veneer -- that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.''


The quote is from the New York Times Magazine November 2003. It's a theme that is often addressed by designers probably with some sign of frustration in many cases. Aesthetics are important to me, as they are to most designers, but judging the design of an object by its' appearance (something I confess to being guilty of on regular occassions, I'm more likely to purchase a car on its' styling and brand cred than the ergonomics or safety features) is akin to judging the worth of a human by their appearance.

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